BBA Semester 5 BUSINESS RESEARCH METHODS

Module 1

Lecture 1.1 introduction

Lecture 1.2

Lecture 1.3

Lecture 1.4

Lecture 1.5

Lecture 1.6

Lecture 1.7

Lecture 1.8 Lecture business research Definition and features 

Lecture 1.9 Lecture objectives of business research 

Lecture 1.10 Lecture methods of business research 

Lecture 1.11

Lecture 1.12

Lecture 1.13

Lecture 1.14  role of theory in research 

Lecture 1.15 induction and deduction theory 

Lecture 1.16 concepts construct and propositions

Module 2

Lecture 2.1 introduction 

Lecture 2.2 Phases of research design 

Lecture 2.3 contents of research design 

Lecture 2.4 essential concepts in research design 

Lecture 2.5 topic   types of research design Exploratory research design 

Lecture 2.6 descriptive research design

Lecture 2.7 types of descriptive research design

Lecture 2.8 topic: methods of descriptive research design

Lecture 2.9 topic : continuation of descriptive research design methods

Lecture 2.10 : topic : causal research design

Lecture 2.11 topic : variables in business research and experimental research design

Lecture 2.12 topic : continuation of experimental research design

Lecture 2.13 topic : types of experimental research design

 

Module 3

Lecture 3.1 : sampling plan

Lecture 3.2 topic : sampling process

Lecture 3.3 topic : methods of sampling

Lecture 3.4 topic : complex random sampling

Lecture 3.5 topic : non random sampling

Lecture 3.6 topic : data collection

Lecture 3.7. Topic : methods of data collection

Lecture 3.8 topic: observation